People say that green will be the new black. But don’t for just a moment think that finding color inspiration in nature starts and ends with the color green! Being enviromentally friendly definitely holds great potential, especially when you consider how far this movement could go towards protecting nature and all of its beauty. However the degree which color could be inspired naturally extends well beyond shades of green.
It’s diversity makes nature a continuous source of inspiration for first time ideas and strategies to choosing color. Stop and think for just a moment from the sheer variety of natural landscapes which one can find around this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a trip to your local farmer’s market are common places with colors inspired by nature.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing to the eye. Subconsciously, we expect naturally-occurring color combinations being this way because we’re utilized to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us of your earth and sky.
Stretch your imagination and concentrate on the way color combinations found in nature change together with the changing seasons. Picture an eco-friendly tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white throughout the winter months.
Now take that same rolling hill filled with flowers and imagine the actual way it changes not from season to season, but day by day. Picture in your head those vivid floral colors awash in shades of gray as a fierce thunderstorm approaches. Observe how even daily modifications in the climate can trigger new bursts of color inspiration?
The next time you’re searching for the ideal color combination for the fashion or graphic designs, a client’s brand, or for the launch of a cool product that promises to save the earth, let nature inspire you. It’s everywhere you look even when you’re placed in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is easy making use of your Pantone color system!